Online innovation: a privacy policy generator
Stem client Harrison Pensa LLP of London, Ontario has done a great service to every organization that operates a website (which is to say, much of the corporate world). Led by business and technology...
View ArticleTechshow PPT Decks on Website Building and SEO
In the “better late than never” and “short but sweet” categories, I’ve finally uploaded the slide decks from my presentations at this year’s ABA Techshow, which was held from April 11-13 in Chicago....
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Mobile-Friendly Law Firm Websites: Ideas & Examples
I’ve been feeling that the legal industry was on the verge of adopting mobile friendly websites for a few months now, so when a new report from the Law Firm Mobile blog arrived in my inbox yesterday,...
View ArticleGetting personal: Harrison Pensa’s smart new website
Stem client Harrison Pensa, a full-service law firm based in London, Ontario and serving clients throughout southwestern Ontario and across Canada, has just launched a new website. That might not, in...
View ArticleCrafting standout practice group descriptions
The knock against most law firm websites is that you could switch the banners and logos of two randomly selected firms and hardly anyone would notice the difference. I’ve found this is especially the...
View ArticleLaw firm websites are the foundation
Kevin O’Keefe had a provocative post yesterday that talked about the overemphasis some lawyers place on their firm websites, in terms of their online business development programs. Here’s the money...
View ArticleWhere’s your fingerprint? Making your online profile unique
Here’s a very quick experiment I’d like you to try. Go to your online biography — either your law firm profile page or, if you’re a solo, the “About Me” section — and print it out. Bring the printout...
View ArticleABA TECHSHOW Tidbits
As noted over at Stem News, Steve Matthews will be co-presenting two sessions at the upcoming ABA TECHSHOW 2012 in Chicago later this week. See the news item for details on Steve’s sessions — we’ll...
View ArticleSEO & Client-Friendly Websites: Techshow Slide Decks Now Available
As promised, here are the slide desks from my two presentations at the 2012 ABA TECHSHOW. Beyond the FAQ: Building Client-Friendly Websites was co-presented with Jeff Lantz of Esquire Interactive. It...
View ArticleHarrison Pensa’s Website Among Lawyerist Award Finalists
We enjoy promoting our clients’ successes, never more so than when those successes involve the firm’s online presence. Regular readers might recall my post from this past February, bringing your...
View ArticleYour Future Law Firm Domain Name
Tired of limited .COM domain options? ICANN has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for...
View Article5 Ways to Maximize Your Distributed Publishing Efforts
In my latest Slaw column on distributed publishing, I talked about the benefits of going beyond a solitary law firm website, and using additional narrowly-focused, single-topic sites to create a robust...
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Distributed Publishing Opportunity #3: Microsites
This is the latest in a series of posts on distributed publishing opportunities for lawyers and law firms. Check out the intro post and previous entries on blogging and social media, if you haven’t...
View ArticleDistributed Publishing Opportunity #4: Legal FAQ Sites
This is the last in a series of posts on distributed publishing opportunities for lawyers and law firms. If you haven’t done so already, please do check out the intro post and previous entries on...
View ArticleSharing the Spotlight: Website Profiles for Law Firm Staff
If you were entirely new to the legal industry and you were judging law firms by their websites, you could be forgiven for believing that the only people to be found in said firms were lawyers. The...
View ArticleLawyer Blogs and Bios Aren’t Going Anywhere!
Steve’s latest Slaw column, Death of Blogging? Not So Fast!, went up on Slaw yesterday. The inspiration for the column comes from Adrian Lurssen’s recent piece, Are We Heading to a Post-Blogging...
View ArticleWhy These Are The World’s Best Online Lawyer Profiles
The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills...
View ArticleMoving Offices? Make Sure Google Knows
Ever wondered where Google gets the business location information for its maps? If the details about your law firm are accurate, you might not have occasion to find out. But if an office move is in the...
View ArticleWhat Will Clients Find When They Go Looking For You?
Recently, my husband went on a quest to find a lawyer to advise him on his real estate investment ventures. We have a lawyer we like and trust for our basic legal needs (wills, residential real estate,...
View ArticleWebsite Wisdom From Mass LOMAP
At the Massachusetts LOMAP Blog, law practice management advisor Heidi Alexander has just wrapped up a super series on website essentials, and we’d be remiss not to mention it here. From registering a...
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